Situation:
The Canadian Nurses Association needed an Annual Report for 2021 to comprehensively present its activities, including advocacy campaigns, program statistics, publications, and financial statements, in a clear and professional format.
The Canadian Nurses Association needed an Annual Report for 2021 to comprehensively present its activities, including advocacy campaigns, program statistics, publications, and financial statements, in a clear and professional format.
Task:
Design a cohesive cover and layout for the report that organizes extensive content effectively, ensuring readability, visual appeal, and alignment with CNA’s branding.
Design a cohesive cover and layout for the report that organizes extensive content effectively, ensuring readability, visual appeal, and alignment with CNA’s branding.
Action:
Created a professional cover symbolizing the nursing profession’s significance in 2021. Refined and structured the interior layout for clarity and ease of navigation, employing CNA’s visual identity for consistency. Iterated designs through stakeholder feedback to finalize the report.
Created a professional cover symbolizing the nursing profession’s significance in 2021. Refined and structured the interior layout for clarity and ease of navigation, employing CNA’s visual identity for consistency. Iterated designs through stakeholder feedback to finalize the report.
Result:
The report received positive feedback from stakeholders and members for its clear organization, professional design, and effective presentation of CNA’s initiatives and achievements.
The report received positive feedback from stakeholders and members for its clear organization, professional design, and effective presentation of CNA’s initiatives and achievements.







