Situation:
The Canadian Nurses Association required a print advertisement for the Canadian Journal of Nursing Leadership to promote its certification program, emphasizing reduced eligibility hours, 19 specialty exams, and benefits such as specialized knowledge and professional credibility.
The Canadian Nurses Association required a print advertisement for the Canadian Journal of Nursing Leadership to promote its certification program, emphasizing reduced eligibility hours, 19 specialty exams, and benefits such as specialized knowledge and professional credibility.
Task:
Create a visually appealing and impactful advertisement that clearly conveys the benefits of CNA certification while meeting tight publication deadlines.
Create a visually appealing and impactful advertisement that clearly conveys the benefits of CNA certification while meeting tight publication deadlines.
Action:
Conceptualized and designed three ad variants with different images and text placements, incorporating cost-saving incentives and key certification benefits. Gathered stakeholder feedback, iterated on designs, and finalized a version balancing visual appeal and clear messaging. Additionally, created animated online ads in various sizes for CNA's website and Google Ads platform.
Conceptualized and designed three ad variants with different images and text placements, incorporating cost-saving incentives and key certification benefits. Gathered stakeholder feedback, iterated on designs, and finalized a version balancing visual appeal and clear messaging. Additionally, created animated online ads in various sizes for CNA's website and Google Ads platform.
Result:
The final advertisement met publication deadlines and effectively highlighted CNA certification benefits. It successfully engaged nursing professionals, reinforcing CNA's value proposition and increasing program visibility.
The final advertisement met publication deadlines and effectively highlighted CNA certification benefits. It successfully engaged nursing professionals, reinforcing CNA's value proposition and increasing program visibility.
ONLINE ADS
