Situation:
The Canadian Nurses Association needed a trade show booth to showcase its initiatives, including nurse certification, accreditation, and membership programs, in a competitive and high-traffic environment.
The Canadian Nurses Association needed a trade show booth to showcase its initiatives, including nurse certification, accreditation, and membership programs, in a competitive and high-traffic environment.
Task:
Design and produce visually appealing booth collateral, including a backdrop, side panels, banners, a counter, and other display items, to effectively communicate CNA’s values and initiatives while standing out among exhibitors.
Design and produce visually appealing booth collateral, including a backdrop, side panels, banners, a counter, and other display items, to effectively communicate CNA’s values and initiatives while standing out among exhibitors.
Action:
Conceptualized and designed booth elements using simple yet striking imagery that captured the essence of nursing. Highlighted CNA programs on retractable banners to engage attendees. Prepared vendor-compliant artwork and ensured branding consistency across all materials.
Conceptualized and designed booth elements using simple yet striking imagery that captured the essence of nursing. Highlighted CNA programs on retractable banners to engage attendees. Prepared vendor-compliant artwork and ensured branding consistency across all materials.
Result:
The booth design attracted significant attention and received positive feedback from attendees. Clear messaging and impactful visuals facilitated increased traffic and meaningful engagement with potential members and partners.
The booth design attracted significant attention and received positive feedback from attendees. Clear messaging and impactful visuals facilitated increased traffic and meaningful engagement with potential members and partners.
