Situation:
The Canadian Nurses Association needed a two-page document outlining recommendations to address the nursing crisis for Lobby Week, aimed at informing and influencing Members of Parliament.
The Canadian Nurses Association needed a two-page document outlining recommendations to address the nursing crisis for Lobby Week, aimed at informing and influencing Members of Parliament.
Task:
Condense extensive information into a concise, visually appealing document that effectively communicates CNA's short- and long-term recommendations while emphasizing the urgency of the issue.
Condense extensive information into a concise, visually appealing document that effectively communicates CNA's short- and long-term recommendations while emphasizing the urgency of the issue.
Action:
Developed a layout strategy to maximize space efficiency and readability. Designed unique iconography to represent key concepts and visually reinforce the message. Integrated CNA branding and used design principles like hierarchy, typography, and color to guide attention and enhance clarity. Collaborated with stakeholders to ensure alignment with messaging.
Developed a layout strategy to maximize space efficiency and readability. Designed unique iconography to represent key concepts and visually reinforce the message. Integrated CNA branding and used design principles like hierarchy, typography, and color to guide attention and enhance clarity. Collaborated with stakeholders to ensure alignment with messaging.
Result:
The document received positive feedback from the CEO and stakeholders, successfully conveying CNA’s recommendations to policymakers. It facilitated engagement, increased awareness of the nursing crisis, and catalyzed discussions and actions to address workforce challenges.
The document received positive feedback from the CEO and stakeholders, successfully conveying CNA’s recommendations to policymakers. It facilitated engagement, increased awareness of the nursing crisis, and catalyzed discussions and actions to address workforce challenges.
