Led the design, content, and execution of a national social media campaign to support the Canadian Nurses Association’s initiative to update the Code of Ethics for Registered Nurses. The campaign featured a diverse set of visuals under the theme “Make Your Voice Heard,” targeting nurses across demographics and practice areas. Deliverables included platform-optimized graphics with inclusive imagery and clear calls to action. A $2,500 paid ad strategy was implemented to maximize reach and participation.
The campaign achieved 337,854 impressions, 3,364 clicks, and a 64.9% survey completion rate — successfully driving engagement and ensuring broad input into this foundational regulatory document.
Situation
The Canadian Nurses Association initiated a national effort to update the Code of Ethics for Registered Nurses, a foundational document guiding the profession's values, responsibilities, and regulatory commitments. Broad participation from nurses across demographics was essential for a meaningful and inclusive update.
The Canadian Nurses Association initiated a national effort to update the Code of Ethics for Registered Nurses, a foundational document guiding the profession's values, responsibilities, and regulatory commitments. Broad participation from nurses across demographics was essential for a meaningful and inclusive update.
Task
Develop and execute a compelling social media campaign to drive awareness and maximize participation in the online survey, ensuring diverse representation across nursing roles, regions, and age groups.
Develop and execute a compelling social media campaign to drive awareness and maximize participation in the online survey, ensuring diverse representation across nursing roles, regions, and age groups.
Action
Created a visually engaging bilingual digital campaign themed “Make Your Voice Heard”. Designed a series of targeted graphics featuring nurses of various ages, ethnicity, and specialties to reflect the diversity of the profession. Each asset used bold calls to action and emphasized the importance of ethical input. Assets were optimized for multiple platforms and adapted into both organic and paid content. A $2,500 ad spend was strategically allocated across social platforms to target segmented nursing audiences.
Created a visually engaging bilingual digital campaign themed “Make Your Voice Heard”. Designed a series of targeted graphics featuring nurses of various ages, ethnicity, and specialties to reflect the diversity of the profession. Each asset used bold calls to action and emphasized the importance of ethical input. Assets were optimized for multiple platforms and adapted into both organic and paid content. A $2,500 ad spend was strategically allocated across social platforms to target segmented nursing audiences.
Result
The campaign generated 337,854 impressions and 3,364 clicks, with an impressive 64.9% follow-through rate on the survey. The strong engagement and high completion rate underscored the campaign’s effectiveness in mobilizing the nursing community to contribute to the profession’s future ethical standards.
The campaign generated 337,854 impressions and 3,364 clicks, with an impressive 64.9% follow-through rate on the survey. The strong engagement and high completion rate underscored the campaign’s effectiveness in mobilizing the nursing community to contribute to the profession’s future ethical standards.
