The brief was to create logo identity design for Flavourz, a health conscious tiffin service based in bangalore that uses fresh ingredients to make a delicious ready-to-eat meals that cater towards nutritional well-being of their consumers.
They approached to create a logo that reflects the simplicity of brands like Zomato, but with the ability to show their four subbrands as well.
The identity design needed to be simple with vivid colors and keep the focus on health and quality food. We focused on cutlery to depict the possible future sub-brands (healthy, gourmet, delivery, quick bites). The green heart was placed as the primary unit to portray that Flavourz is first and foremost, catering towards a healthy diet.
For the font, we wanted to choose a thin sleek typeface and eventually settled for museo as it is one of the few fonts that is clear and visible on billboards despite being sleek.
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