Situation:
The Canadian Nurses Association needed a 2021 election platform document to guide federal candidates on priorities such as supporting health workers, expanding virtual care, addressing elderly care needs, and combating healthcare racism and discrimination.
The Canadian Nurses Association needed a 2021 election platform document to guide federal candidates on priorities such as supporting health workers, expanding virtual care, addressing elderly care needs, and combating healthcare racism and discrimination.
Task:
Design a visually appealing, clear, and professional document within a tight deadline, ensuring effective presentation of complex healthcare recommendations to influence policy discussions.
Design a visually appealing, clear, and professional document within a tight deadline, ensuring effective presentation of complex healthcare recommendations to influence policy discussions.
Action:
Designed the document layout with a focus on information hierarchy and clarity. Created custom iconography, refined typography, and aligned visuals with CNA's branding. Collaborated with government relations and communications leads to ensure accurate representation of priorities. Used iterative design to meet both content and visual goals.
Designed the document layout with a focus on information hierarchy and clarity. Created custom iconography, refined typography, and aligned visuals with CNA's branding. Collaborated with government relations and communications leads to ensure accurate representation of priorities. Used iterative design to meet both content and visual goals.
Result:
The document received positive stakeholder feedback and was successfully distributed to federal candidates, effectively raising awareness of key healthcare issues and supporting CNA’s advocacy efforts. Its impactful design enhanced its influence in policy discussions.
The document received positive stakeholder feedback and was successfully distributed to federal candidates, effectively raising awareness of key healthcare issues and supporting CNA’s advocacy efforts. Its impactful design enhanced its influence in policy discussions.
