#IKnowANurse — Storytelling Campaign for Nurse Recognition
Created and executed a story-driven social media campaign encouraging the public and nurses to share impactful experiences highlighting nursing care. Designed eight visually cohesive graphics with bold prompts and inclusive imagery to spark emotional connections. Content was posted across platforms and supported by targeted Facebook ads to increase reach. The campaign generated over 3,000 engagements and more than 60 heartfelt nurse stories, amplifying visibility and appreciation for the nursing profession through authentic, community-led storytelling.
Situation:
The #IKnowANurse social media campaign aimed to engage audiences by encouraging them to share meaningful stories and recognize the contributions of nurses.
The #IKnowANurse social media campaign aimed to engage audiences by encouraging them to share meaningful stories and recognize the contributions of nurses.
Task:
Create 8 engaging graphics with compelling content to inspire audiences to share personal stories about nurses, overcoming low engagement levels and ensuring broad audience resonance.
Create 8 engaging graphics with compelling content to inspire audiences to share personal stories about nurses, overcoming low engagement levels and ensuring broad audience resonance.
Action:
Developed sentence prompts, crafted emotionally appealing copy, and designed cohesive visuals using bold fonts and vibrant blue backgrounds. Included diverse nurse-patient imagery and visuals of nurses alone to encourage story-sharing by nurses. Managed cross-platform posting, monitored comments, collected stories, and executed targeted paid ads on Facebook to maximize reach.
Developed sentence prompts, crafted emotionally appealing copy, and designed cohesive visuals using bold fonts and vibrant blue backgrounds. Included diverse nurse-patient imagery and visuals of nurses alone to encourage story-sharing by nurses. Managed cross-platform posting, monitored comments, collected stories, and executed targeted paid ads on Facebook to maximize reach.
Result:
The campaign achieved over 3,000 engagements and collected 60+ meaningful nurse stories, successfully raising awareness and fostering community appreciation for nurses.
The campaign achieved over 3,000 engagements and collected 60+ meaningful nurse stories, successfully raising awareness and fostering community appreciation for nurses.
