Conceptualized, designed and produced an animation video for Mahindra Comviva’s #iTransformLives campaign, showcasing how their technology enhances lives worldwide. Inspired by Apple’s minimalist design language, the video replaced traditional visuals with a symbolic red ball that morphs and reshapes to represent the brand’s transformative impact. The result was a sleek, emotionally resonant video that stood out for its simplicity and storytelling elegance, reinforcing Mahindra Comviva’s identity as a trusted innovator in global mobility solutions.
Situation
Mahindra Comviva, a trusted global mobility solutions provider, sought a unique animation to communicate the transformative impact of their technology under the #iTransformLives campaign.
Task
Create a visually minimalist, emotionally engaging video reflecting the brand’s simplicity and innovation, inspired by Apple’s clean design and subtle motion aesthetics.
Action
Developed an abstract narrative using a red bouncing ball to symbolize the Mahindra Comviva brand. The ball’s journey and transformations visually represented how the company reshapes and enhances people’s lives. Avoided traditional footage or vector-based approaches in favor of symbolic motion and clean transitions to convey depth with minimal elements.
Result
The animation stood out for its originality and emotional clarity. It reinforced brand identity while delivering a compelling story of transformation. The concept-driven visual language elevated the #iTransformLives campaign and resonated with global audiences across platforms.