London Dairy MiniSticks Campaign

A campaign video created for London Dairy’s Ministick promotion in Dubai.

A campaign video created for London Dairy’s Ministick promotion in Dubai. The campaign video features a summation of the insight and activities that took place to launch this promotion in Dubai and middle east with several winners receiving various gifts and the final giveaway being a brand new Mini Cooper.
Kreataglobal provided us with the necessary files required for the animation and briefed us on the campaign along with the executions conducted during the campaign. We then crafted a script to explain the flow of the campaign within the designated timeframe i.e. less than 2 minutes.
The challenge was working with the London Dairy color palette as its a deep blue with pink and gold overtones. For video, its ideally better to use clean bright backgrounds for faster recognition, but we managed to make their color scheme work by keep the animations short with simple clear elements and fast-paced animation.
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