Mantastic Live Doodle on Facebook - Old Spice India

A real-time doodle activity on facebook, engaging fans of old spice to make one mantastic illustration

The objective was to create a more real-time form of engagement with our fans, we decided to take a break from our creative style updates and gave the creative power to the users.
 
We started with putting Mr. Mantastic on blank canvas and urging users to comment what they wish to appear around him. Each comment is then doodled in near realtime and uploaded on facebook, ending up with a flipbook style album showing a progression of art filling up the canvas.
 
The campaign delivered a total of 49 million impressions on facebook and increased fan growth via paid promoted posts and Facebook ads during the campaign period, along with a fun and unique way to engage with the OldSpice Fans
We start off with a blank canvas
User comments start pouring in, requesting the most random elements to be drawn on the canvas
The weirdest one was definitely harry potter riding a bicycle.
Its getting a little crowded now
Five hours into the campaign and we covered up the canvas fully.
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