After breaking new grounds on Twitter with personalized responses to each of their audience, Old Spice set the stage for the next phase of their campaign.

We created a real-time activity at ComicCon Mumbai whereby our team selected random ordinary audience members and made them into Mantastic Superheroes. The activity was filmed to make an initial case video, shown below and a final campaign video to be released on twitter with the hashtag, encouraging people to submit pictures of themselves in Mantastic Poses while we illustrate them all into superheroes.
Case video below
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