Developed the national campaign for National Nursing Week 2023 with the theme “Our Nurses. Our Future.” Designed a compelling poster that highlighted the diverse roles of nurses — from clinical care and education to community support and frontline response. The campaign package included multiple poster sizes, customizable templates, banner ads, and a social media kit. Widely adopted across Canada and featured on national media, the poster became so iconic it was even copied by other organizations, reflecting its strong visual impact and message resonance.
Situation
The Canadian Nurses Association required a national campaign for National Nursing Week 2023 to celebrate the diverse roles of nurses and amplify public recognition during a critical time for healthcare.
The Canadian Nurses Association required a national campaign for National Nursing Week 2023 to celebrate the diverse roles of nurses and amplify public recognition during a critical time for healthcare.
Task
Create a visually powerful and adaptable campaign package — including a hero poster, customizable templates, digital banner ads, and a social media kit — to be used widely by healthcare organizations, partners, and media.
Create a visually powerful and adaptable campaign package — including a hero poster, customizable templates, digital banner ads, and a social media kit — to be used widely by healthcare organizations, partners, and media.
Action
Designed the central campaign poster with the theme "Our Nurses. Our Future." to visually represent the many roles nurses play across all stages of care. The imagery showcased nurses in clinical, community, academic, military, laboratory, and home care settings — from administering vaccines and teaching students, to supporting elderly patients and working on the front lines. Three poster sizes, along with customizable templates for co-branding, and a versatile social media kit were created to ensure widespread use. All materials followed CNA’s visual identity and messaging.
Designed the central campaign poster with the theme "Our Nurses. Our Future." to visually represent the many roles nurses play across all stages of care. The imagery showcased nurses in clinical, community, academic, military, laboratory, and home care settings — from administering vaccines and teaching students, to supporting elderly patients and working on the front lines. Three poster sizes, along with customizable templates for co-branding, and a versatile social media kit were created to ensure widespread use. All materials followed CNA’s visual identity and messaging.
Result
The campaign materials were widely adopted across Canada, featured on national news channels, used by healthcare organizations, and shared broadly on social media. The work received national praise for its clarity, emotional resonance, and cohesive branding.
The campaign materials were widely adopted across Canada, featured on national news channels, used by healthcare organizations, and shared broadly on social media. The work received national praise for its clarity, emotional resonance, and cohesive branding.
The poster was so impactful and well-received that it was even copied by organizations across the world — a testament to its popularity and design strength.
Bilingual Posters
Imitations created and spotted across the internet
