Situation
A new furniture and appliances rental company aimed to create a unique identity that conveys its mission to transform empty spaces into welcoming homes with affordable rentals.
A new furniture and appliances rental company aimed to create a unique identity that conveys its mission to transform empty spaces into welcoming homes with affordable rentals.
Task
Design a brand identity that reflects friendliness, affordability, and the concept of transforming empty rooms into beautifully furnished spaces.
Design a brand identity that reflects friendliness, affordability, and the concept of transforming empty rooms into beautifully furnished spaces.
Action
Developed a logo using orange tones to symbolize friendliness, combined with robust fonts and creative use of white space to evoke the concept of an empty room filled with furniture.
Developed a logo using orange tones to symbolize friendliness, combined with robust fonts and creative use of white space to evoke the concept of an empty room filled with furniture.
Result
The design aligned with the brand’s aesthetic, effectively differentiating it from competitors and reinforcing its mission to create a "home away from home."
The design aligned with the brand’s aesthetic, effectively differentiating it from competitors and reinforcing its mission to create a "home away from home."
