Smart Serve Branding

Logo Design for SmartServe, a food packaging brand that provides smart packages to its clients

Logo Design for SmartServe, a food packaging brand that provides smart packages to its clients. The packages can hold virtually all types of food, hot, cold, wet (gravy) etc and is quite useful for restaurants. However after seeing plenty of logos containing spoons, forks, knives etc, the typical elements of food, we were requested to make a logo design that connotes the concept of a box without the generic elements of food.
The logo also had to be minimal and able to print easily on all forms of packaging. Our final logo was a box shape using the smartserve initials and created using an isometric grid.
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