Sponsor Prospectus - National Nursing Week 2021

Designed and developed the Sponsorship Prospectus for National Nursing Week 2021, an initiative by the Canadian Nurses Association to engage healthcare stakeholders and celebrate the vital role of nurses during the COVID-19 pandemic. The prospectus served as a key promotional tool to secure sponsors for a series of virtual events, including the Global Changemakers Speaker Series and a national panel discussion. The document highlighted sponsorship benefits, audience demographics, and event details, while reinforcing CNA’s brand and the #WeAnswerTheCall campaign. The final product was visually engaging, clearly structured, and effectively positioned CNA’s sponsorship opportunity to prospective partners.

Situation:
The Canadian Nurses Association planned to host virtual events for National Nursing Week 2021 and needed a sponsorship prospectus to attract partners and promote engagement with nurses across Canada during the pandemic.

Task:
Develop a clear, compelling prospectus that outlines sponsorship benefits, event highlights, and audience reach to secure sponsorship for the week-long campaign.

Action:

Created a professionally designed sponsorship prospectus. Structured key content to emphasize event relevance, brand exposure opportunities, and detailed sponsor benefits. Integrated CNA branding and visuals, ensuring alignment with the tone of National Nursing Week and the #WeAnswerTheCall theme.

Result:
The final prospectus effectively communicated sponsorship value, supported successful sponsor engagement, and enhanced CNA’s ability to promote and fund National Nursing Week 2021.

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