Situation:
The Canadian Nurses Association planned to host virtual events for National Nursing Week 2021 and needed a sponsorship prospectus to attract partners and promote engagement with nurses across Canada during the pandemic.
The Canadian Nurses Association planned to host virtual events for National Nursing Week 2021 and needed a sponsorship prospectus to attract partners and promote engagement with nurses across Canada during the pandemic.
Task:
Develop a clear, compelling prospectus that outlines sponsorship benefits, event highlights, and audience reach to secure sponsorship for the week-long campaign.
Develop a clear, compelling prospectus that outlines sponsorship benefits, event highlights, and audience reach to secure sponsorship for the week-long campaign.
Action:
Created a professionally designed sponsorship prospectus. Structured key content to emphasize event relevance, brand exposure opportunities, and detailed sponsor benefits. Integrated CNA branding and visuals, ensuring alignment with the tone of National Nursing Week and the #WeAnswerTheCall theme.
Result:
The final prospectus effectively communicated sponsorship value, supported successful sponsor engagement, and enhanced CNA’s ability to promote and fund National Nursing Week 2021.
The final prospectus effectively communicated sponsorship value, supported successful sponsor engagement, and enhanced CNA’s ability to promote and fund National Nursing Week 2021.


