Produced a compelling motion graphics video under a tight 10-day deadline to promote the Stellar Certification Program at CNA’s Hill Day event at the Senate. The video powerfully introduced the program’s purpose, standards, and vision to Members of Parliament, leaving a lasting impression and reinforcing CNA’s leadership in long-term care reform.
Situation
The Canadian Nurses Association needed a high-impact promotional video to present at Hill Day in the Senate, introducing the newly launched Stellar Certification Program — a national initiative recognizing long-term care homes that support nursing excellence.
The Canadian Nurses Association needed a high-impact promotional video to present at Hill Day in the Senate, introducing the newly launched Stellar Certification Program — a national initiative recognizing long-term care homes that support nursing excellence.
Task
Produce a visually engaging, bilingual motion graphics video that concisely explains the program’s goals, values, and impact to an audience of policymakers — all within a tight 10-day timeline.
Produce a visually engaging, bilingual motion graphics video that concisely explains the program’s goals, values, and impact to an audience of policymakers — all within a tight 10-day timeline.
Action
Single-handedly developed a motion graphics–styled video combining animated typography, transitions, stock footage, and CNA branding. Synthesized content from the Stellar standards, program briefs, and script to ensure accuracy and emotional resonance. Highlighted the program’s six pillars — from leadership and inclusion to resourcing and safe practice — while crafting a clear, forward-looking message.
Single-handedly developed a motion graphics–styled video combining animated typography, transitions, stock footage, and CNA branding. Synthesized content from the Stellar standards, program briefs, and script to ensure accuracy and emotional resonance. Highlighted the program’s six pillars — from leadership and inclusion to resourcing and safe practice — while crafting a clear, forward-looking message.
Result
The final video successfully anchored CNA’s presentation during Hill Day, drawing praise for its clarity, polish, and emotional tone. While completed under intense time constraints, it powerfully captured the essence of the program and left a lasting impression on Members of Parliament — reinforcing CNA’s credibility and vision in transforming long-term care.
The final video successfully anchored CNA’s presentation during Hill Day, drawing praise for its clarity, polish, and emotional tone. While completed under intense time constraints, it powerfully captured the essence of the program and left a lasting impression on Members of Parliament — reinforcing CNA’s credibility and vision in transforming long-term care.