UNA Membership Promo Flyer
Designed a high-visibility promotional flyer to support CNA’s year-end recruitment drive targeting United Nurses of Alberta. The flyer featured a $50 discount and a prize draw for a Samsung Galaxy Tab, communicated through bold, strategic design and a clear call to action. Distributed across digital and print channels, the piece effectively reinforced CNA’s value proposition and drove membership conversions, earning praise for its clarity and impact.
Situation
The Canadian Nurses Association aimed to increase memberships among United Nurses of Alberta (UNA) by offering an exclusive, time-sensitive incentive that aligned with year-end recruitment goals.
The Canadian Nurses Association aimed to increase memberships among United Nurses of Alberta (UNA) by offering an exclusive, time-sensitive incentive that aligned with year-end recruitment goals.
Task
Design a high-impact promotional flyer to encourage UNA nurses to join or renew their CNA membership, using a clear call-to-action, engaging offer, and compelling visual appeal.
Design a high-impact promotional flyer to encourage UNA nurses to join or renew their CNA membership, using a clear call-to-action, engaging offer, and compelling visual appeal.
Action
Developed a concise and eye-catching promo card featuring a $50 discount with a promo code and a chance to win a Samsung Galaxy Tab. Bold typography, strategic hierarchy, and balanced spacing ensured the key message was instantly clear.
Developed a concise and eye-catching promo card featuring a $50 discount with a promo code and a chance to win a Samsung Galaxy Tab. Bold typography, strategic hierarchy, and balanced spacing ensured the key message was instantly clear.
Result
The flyer stood out across digital and print channels, reinforcing CNA’s value while motivating action through limited-time savings and a high-value prize draw. Though simple in form, it was praised internally for its effectiveness in supporting member conversion efforts.
The flyer stood out across digital and print channels, reinforcing CNA’s value while motivating action through limited-time savings and a high-value prize draw. Though simple in form, it was praised internally for its effectiveness in supporting member conversion efforts.
