Our goal was to revamp the brand identity design of Unique Stockbro, a shares and stock broking firm based in Bombay.
We wanted to upgrade and portray their key aspect of business being client focused, providing top exclusive service and target younger audiences to help them grow their financial portfolios with the firm. The challenge was to show this without using any elements of finance/stock marketing industry.
After several variations to the design we decided to visualize the absolute basic need that agents and their customers wish for i.e. for markets to go up. We focused our Unique brand identity design on simple usage of typography, choosing futura as a font to depict a more modern look, with a subtle arrow placed after the letter “U” to portray Unique can help you soar up.
A complete identity set was created, including business cards, letterheads, envelopes and other merchandise.