Developed a complete brand identity for Wax On, an anti-fog, anti-dust spray designed for glasses. The branding emphasized both immediate relevance during COVID and long-term versatility. Deliverables included a clean, adaptable logo, cohesive business cards, bottle labels, and packaging—designed to maintain a consistent visual identity across all touchpoints. The result positioned Wax On as both practical and future-ready, resonating with a broad consumer base beyond the pandemic context.
Brand Stylescape
Situation
Wax On, an anti-fog, anti-dust coating for glasses, needed a brand identity that reflected its high utility during COVID—when foggy lenses became a common issue for mask-wearers—while remaining relevant for broader, long-term use cases post-pandemic.
Wax On, an anti-fog, anti-dust coating for glasses, needed a brand identity that reflected its high utility during COVID—when foggy lenses became a common issue for mask-wearers—while remaining relevant for broader, long-term use cases post-pandemic.
Task
Create a flexible, future-proof visual identity that communicates the product’s functionality, reliability, and everyday convenience. Design a full suite of brand assets, including a logo, business card, bottle label, and packaging.
Action
Developed a modern, adaptable logo that reflected clarity and ease. Applied consistent branding across all assets, using clean typography and a minimalist layout to reinforce the product’s no-fuss, effective nature. Designed packaging and label systems that allowed for scalability and application across different retail settings.
Developed a modern, adaptable logo that reflected clarity and ease. Applied consistent branding across all assets, using clean typography and a minimalist layout to reinforce the product’s no-fuss, effective nature. Designed packaging and label systems that allowed for scalability and application across different retail settings.
Result
The branding successfully conveyed Wax On’s dual identity as both a COVID-era essential and a long-term lifestyle product. The cohesive visuals strengthened product recognition and positioned the brand for expansion into broader markets beyond the pandemic.
The branding successfully conveyed Wax On’s dual identity as both a COVID-era essential and a long-term lifestyle product. The cohesive visuals strengthened product recognition and positioned the brand for expansion into broader markets beyond the pandemic.
Bottle Label + Flyer
Bottle Label
Business Card Mockup