Designed a clean, user-friendly one-page website for Wax On, an anti-fog, anti-dust spray for glasses. The site prioritized fast purchasing with clear “add to cart” and checkout options, followed by concise feature highlights. The streamlined layout and intuitive navigation supported a smooth user experience, effectively promoting the product’s benefits and driving conversions.
Situation
Wax On, an anti-fog, anti-dust spray, needed an online presence to address the rise in lens fogging—particularly during COVID—and support direct-to-consumer sales.
Wax On, an anti-fog, anti-dust spray, needed an online presence to address the rise in lens fogging—particularly during COVID—and support direct-to-consumer sales.
Task
Design a one-page website that clearly communicates product benefits and enables seamless, quick purchases.
Design a one-page website that clearly communicates product benefits and enables seamless, quick purchases.
Action
Built a minimalist layout with upfront purchasing options and a scrollable section detailing the spray’s features. Focused on ease of use, mobile responsiveness, and clean visuals to enhance user engagement and clarity.
Built a minimalist layout with upfront purchasing options and a scrollable section detailing the spray’s features. Focused on ease of use, mobile responsiveness, and clean visuals to enhance user engagement and clarity.
Result
The final site successfully combined product storytelling with streamlined e-commerce functionality, enhancing brand perception and simplifying the path to purchase.
The final site successfully combined product storytelling with streamlined e-commerce functionality, enhancing brand perception and simplifying the path to purchase.